Search engine marketing is an incredibly dynamic field. Search engine algorithms are constantly changing and require specific day-to-day focus and research to remain current.
According to SEMPO, a nonprofit research group, search engine marketing in 2007 was a 12.2 Billion dollar industry. Their projection for 2008 is approximately 15.7 Billion dollars, and they have predicted that by 2011 the industry will be about 25.2 Billion. Growth will be driven by advertiser demand, rising keyword pricing and cost per click, increase in small-to-midsize businesses, greater consumer usage of search utilities, and better targeting and niche offerings.
Sapient's Electronic Media, Marketing and Advertising Buyer Value Study, which polled senior marketers from the US and UK received fairly consistent responses. One major exception. In the US, 64 percent of respondents say advertising agencies have difficulty thinking beyond traditional print and TV models, compared with only 40 percent of UK respondents.
The Opportunity
stat-PROFiLE has established a name in the search engine optimization industry with proven results, our own client relations, innovative techniques, and a passion for what we do. With 300 combined years of experience in the field of search, we are clearly a major player in the industry.
There is a constant flow of ever changing web tools used to compile the research necessary to correctly engage target demographics. Many conventional marketing firms do not have the staff to assign to such a time consuming and intellectually demanding task. However, they can keep track of new or evolving tools and already know how to accurately interpret the data once accumulated.
stat-PROFiLE continually monitors client website rankings and guarantees the best possible ranking for your target keyword search phrases, and search engines. Note that search engine rankings can change multiple times per day and alone are not the solution -building targeted traffic to the client's website delivers more business value.
